Roti'O +602% jump in daily revenue

The starting point

What the brand was working with

Roti'O runs across 800+ outlets, most of them in transit locations—stations, terminals, high-footfall corridors. Customers are often already physically close without knowing an outlet is there.

That makes POIs the central piece rather than a supporting one. Work began in Mar 2025 by getting outlet locations in order so they could surface when people searched nearby.

How it ran

What was actually operated

770+ POIs are recorded as producing sales. That figure is more useful than the total outlet count, because it counts the points that are genuinely connected and genuinely used—not merely listed.

On top of that location layer runs roughly 3,000 videos a month, with 7.5M recorded views. The offer uses multi-pax bundles, which suits transit buying behaviour: bought to carry and share, not eaten alone on the spot.

How to read it

What this shows—and what it does not

The +602% jump in daily revenue is a growth figure, and it starts from a low base—normal for a channel that has just been opened. The number worth more attention is the 770+ producing POIs, because that is what remains after the spike passes.

This pattern is most relevant to brands with many small outlets in busy locations: the work is about being found first, and persuading second.

This section is our reading of the figures above, not an additional claim. The figures themselves come from campaign records.