HDA GO!

Not just campaigns

Grow as a creator, not job to job.

Briefs, training, outlet visits, LIVE and campaign work — arranged as a path rather than a queue of one-off jobs.

HDA GO creators filming at client outlets
4,500+
Creators
8
Cities
90,000+
Videos a month
500+
F&B brands

What you get

01

A real brief

Angle, menu item and hook, sent before you leave the house.

02

Transport covered

For every creator, at every scale. Not only the ones with a following.

03

Brands worth tagging

National chains and the SMEs beside them.

04

A way up

Consistent creators move to bigger accounts, LIVE slots and campaigns.

How you are paid

A commission on every sale you drive.

Your content carries a link. When it sells, you earn a share of it — so a video that keeps working keeps paying, long after the shoot.

  • Commission per sale

    A share of what your content sells, tracked to your link rather than estimated.

  • Campaign budget

    Paid campaign work on top of commission, briefed and budgeted per brand.

  • Campaigns every month

    New briefs open continuously across our merchants — not one campaign a quarter.

  • Transport support

    Arranged for every creator on assignment, whatever the size of the account.

Rates depend on the brand and the campaign, and are agreed before you accept an assignment. Nothing is deducted afterwards.

What we hand you

You are not sent out alone.

  • 01

    Brief and direction

    The angle, the menu item and the hook, written before you leave.

  • 02

    Regular training

    Scheduled sessions on hooks, framing, editing and what the algorithm is currently rewarding.

  • 03

    Outlet coordination

    The outlet knows you are coming. No explaining yourself at the door.

  • 04

    Transport support

    Arranged for every creator on assignment, not only the large accounts.

  • 05

    Campaign support

    Someone to ask when a brief is unclear, during the shoot rather than after it.

  • 06

    Performance review

    You are told what worked and what did not, with the numbers behind it.

The path

Five stages, and nobody stays on the first one.

What happens between applying and being trusted with the larger work.

  1. 01

    Join

    Apply with your city, niche and handle. We match you to merchants that fit.

  2. 02

    Learn

    Brief, guideline and training before the first assignment, not after the first mistake.

  3. 03

    Create

    Outlet visits and campaign content, shot on location during trading hours.

  4. 04

    Improve

    Performance and craft are reviewed together. You see the same numbers we do.

  5. 05

    Grow

    Consistency opens bigger accounts, LIVE slots and campaign work.

Levels

Where consistency takes you.

Movement between levels is earned on delivered work, not on follower count.

  1. 01

    New Creator

    First assignments. Small allocation, close guidance.

  2. 02

    Active Creator

    A steady flow of briefs across merchants in your city and category.

  3. 03

    Campaign Creator

    Multi-post campaigns, larger brands, longer briefs.

  4. 04

    LIVE Creator

    Hosting live sessions — the highest-converting format on the platform.

  5. 05

    Top Creator

    Priority on the best assignments, and the recognition below.

Level names describe the programme as it runs today. Ask us where you would start.

Top creators

The best performance gets more than the next project.

What consistently strong creators receive on top of the assignment fee. Exact terms are agreed per programme cycle.

  • Recognition

    Named internally and to the brands you work with. Your work is attributed, not absorbed.

  • Performance bonus

    Additional incentive on top of the assignment, tied to what the content delivered.

  • Priority access

    First call on the campaigns and brands everyone wants.

  • Bigger brands

    The national accounts, where the briefs and the budgets are larger.

  • LIVE and activation

    Invited into the formats that pay per session rather than per post.

  • Special opportunities

    Platform events, brand days and work that is offered rather than applied for.

The difference

Taking projects, or building something.

Chasing one-off projects

  • One job, then silence
  • No path beyond the next brief
  • Figure out the angle yourself
  • Whoever answers first gets it
  • Good work goes unnoticed

Inside a creator ecosystem

  • A steady flow of assignments
  • Levels you can actually move through
  • Brief, training and support before you shoot
  • Matched by city, niche and track record
  • Performance is measured and rewarded

What creators earn

Content that sells pays like it sells.

Sales driven by our five highest-earning creators, as recorded. These are the top of the roster, not the middle of it.

  1. @heyy.ochiiRp255,238,123
    Driven in sales
  2. @valentin_raniRp162,636,438
    Driven in sales
  3. @gotoserbaRp129,978,441
    Driven in sales
  4. @lathifah.thifaRp101,167,900
    Driven in sales
  5. @lambe_reviuwRp73,255,974
    Driven in sales

Earnings depend on commission, category and how consistently you publish. A new creator does not start here — this is what the ceiling looks like.

The roster

From 100 thousand followers to 5 million.

Small accounts carry most of the work. The large ones exist to show that consistent creators are not capped here.

@antoni_ans
5,4 juta
@hani.dhara
1,9 juta
@subitjjj
768,9 ribu
@vinofadhlanlagi
451,5 ribu
@ryanmanggalayangkedua
411,8 ribu
@itsjorjor
149,1 ribu
@thebadokerss
136,8 ribu
@ricebasko
101,9 ribu

Followers

Brand access

Who you would be filming for.

National chains and independents, brought to you as assignments rather than something you have to pitch for.

  • Roti'O
  • Pizza Hut
  • Momoyo
  • Domino's Pizza
  • Sour Sally
  • Chatime
  • Golden Lamian
  • Janji Jiwa
  • Kopi Kenangan
  • KFC
  • Raa Cha Suki & BBQ
  • Martabak Pizza Orins

Client accounts under management, named with permission.

Campaigns

Where the bigger work is.

Assignments beyond a single post, opened to creators who deliver consistently.

01

LIVE sessions

Selling in real time from an outlet or a studio. Paid per session, and the strongest converter on the platform.

02

Mega Campaign

Platform-run events with their own traffic. Slots are limited and allocated on past performance.

03

Super Brand Day

A single brand takes over a day. Larger briefs, larger budgets, more creators in one push.

04

Seasonal pushes

Ramadan, year-end, national holidays. Planned weeks ahead, so you can plan around them.

How it works

  1. 01

    Apply

    City, niche, TikTok handle. That is the whole form.

  2. 02

    Curation

    We match you to merchants in your city and category.

  3. 03

    Brief and schedule

    You get the brief, the outlet, the date and what to deliver.

  4. 04

    Shoot on location

    In the outlet, during trading hours. A phone is enough.

  5. 05

    Publish and review

    What performs decides what you are offered next.

What we need from you

  • An active TikTok account. Follower count is not the filter.
  • Based in one of our cities.
  • Willing to film inside the outlet, not at home.
  • Able to hit a deadline.

Jakarta · Bandung · Surabaya · Yogyakarta · Bali · Medan · Semarang · Makassar

What you should know

Virality is not guaranteed

No one can guarantee a viral post. We evaluate quality, consistency and performance.

It is not a fixed salary

Work is assigned per project. Frequency can grow with quality and consistency.

Projects grow over time

New creators start with a smaller number of assignments and expand based on review.

Apply on WhatsApp

Send my application

Straight to WhatsApp. No account, no upload.

0852-8786-57080851-2989-1305

Straight to WhatsApp. No account, no upload.