Kopi Kenangan
Jul 20241,400+ outlets
30X
monthly sales growth
Over 18 months, with 260M+ video views in Q1 2026.
End-to-end integration + 3,000 videos a month
Authorized TikTok GO Agency
People search TikTokfor places to eat every day.Does your brand show up when they do?
Discovery starts with content. People watch, search, save and visit. We help your brand show up across that journey.
- 500+
- F&B brands
- 4,500+
- Active creators
- 90,000+
- Videos a month
- 750M+
- Views a month
Who we already run
Brands and merchants we run on TikTok GO.
National chains and independent outlets, in the same operation. Six of them are broken down on this page.
- Kopi Kenangan
- KFC
- Raa Cha Suki & BBQ
- Martabak Pizza Orins
Client accounts under management, named with permission.
Discovery moved to TikTok
Brands are discovered throughFYP, creator content and search.
Customers no longer begin with a brand name. They discover places through content, creators and local search—often before they decide where to go.
What a customer does
- 01Scrolls TikTok before deciding.
- 02Searches for a place, not a price.
- 03Saves what looks worth the trip.
- 04Turns up days later.
What they type
- “tempat makan viral yang lagi rame banget”
- “hidden gem makanan yang belum banyak orang tau”
- “menu yang bikin tempat ini viral”
Stronger presence means more chances to enter the customer's consideration set.
What stronger presence unlocks
More discoverability
Show up when customers search your category and location.
More entry points
Creator content gives people more ways to discover the brand.
Less reliance on discounting
Content builds demand before customers see the voucher.
Compounding presence
Every useful post adds another surface where the brand can be found.
The market is still early
70,000
merchant target for TikTok GO in 2026
1M+
creators on TikTok GO in 2026
12–18
months to build an earlier market position
One customer
From discovery to an outlet visit.
Four steps connecting content, search, vouchers and visits.
- 01
They scroll
A creator posts from an outlet. It reaches the right city and category.
- 02
They search
Days later they type the category. Your listing surfaces.
- 03
They buy
The voucher is bought inside TikTok, before they compare anyone.
- 04
They come in
Your team redeems it at the counter.
Steps one to three are ours. Step four is yours.
Step four: the voucher redeemed at the counter.
Illustration generated with AI. Not footage of a client outlet.
Client results
Built at scale.Proven across categories.
From QSR and dessert chains to independent merchants, we run the same operating model: creator volume, content distribution, LIVE, campaigns and continuous optimization.
KFC
Jul 2025National chain
~11%
of total sales through TikTok GO
Highest daily GMV in the category.
3,000 posts a month across three expansion waves
Roti'O
Mar 2025800+ outlets
+602%
jump in daily revenue
7.5M video views, 770+ POIs producing sales.
3,000 videos a month + multi-pax bundles
Domino's
Jan 2025First QSR on TikTok GO
+94%
GMV growth year on year
Video conversion up 4X, followers up 17%.
Thousands of creators monthly + 18 LIVE on peak day
Momoyo
2025Dessert chain
+100%
jump in GMV
Conversion up 64%. 10,000+ cups sold in a single day.
New product every 45 days + LIVE 12–14 hours daily
D'cika Bakery
2025Independent SME
50%
of total online sales from TikTok GO
Hero product up 3.3X, engagement up 16X.
Local creators + conversion LIVE + Super Brand Day
Revenue taken
What merchants actually earned through TikTok GO.
Revenue through TikTok GO activation over six months, per brand, as recorded. The figures are floors, which is why they carry a plus.
January – June 2026 · 6 months
- KFCRp700 million++
- MomoyoRp370 million++
- Domino's PizzaRp350 million++
- Roti'ORp300 million++
- Geprekin AjaRp178 million++
- MixueRp150 million++
Through TikTok GO
What it looks like
The screen yourcustomer sees.
Listings and creator posts from client accounts running now.
Martabak Pizza Orins, Gondangdia · 4.8★ from 352 reviews · 1.8K promos sold
1,300 reviews on a single merchant listing, with photos of the outlet
KFC · daily promo mechanic driving outlet visits
Domino's · buy one get one
Raa Cha Suki & BBQ · promo content tagged to the merchant location
Filmed in the outlet, not in a studio
The content itself
What a TikTok GO post looks like.
Published creator posts from client outlets, ordered by reach. Brand, creator and view count as recorded.
LIVE
Selling in real time, from a studio built for it.
Hosts, dashboard and lighting are ours. The account is yours. LIVE runs up to 12 hours a day, 360 hours a month.
- 12 hours
- a day
- 360 hours
- a month
- Host
- provided
- Ads
- performance-managed
From HDA GO's own LIVE studio.
Client sessions
What we run
One system to runTikTok GO end to end.
You run the business and the outlets. We run creators, content, search, LIVE, campaigns and optimization as one engine.
Creator & Content Engine
Monthly production through nano and micro creators to expand discovery and brand coverage.
TikTok Search & Social SEO
Content is built around relevant city, category and intent signals to improve discoverability.
Creator Activation
50–100 creators a month can be activated to visit and create directly from your outlets.
LIVE & Campaigns
LIVE and platform campaigns are used to capture demand around the right offer and moment.
Performance & Optimization
We read performance across content, creators, offers and locations, then scale what proves repeatable.
Why many small creators
1 macro influencer1 post
20 micro creators40+ posts
More creators create more angles, audience clusters and discovery opportunities—without relying on one post or one large influencer.
Scale of engagement
Three scales.Minimum three months.
What fits depends on your city, category and outlet count. We settle it after the audit.
Entry
- Videos per month
- 300+
- Nano–micro creators
- 100
- Organic views
- 500K
Mid
- Videos per month
- 550+
- Nano–micro creators
- 175
- Organic views
- 1M
Full
- Videos per month
- 900+
- Nano–micro creators
- 300
- Organic views
- 1.5M
Creator transport is included at every scale.
The network behind it
HDA GO is the TikTok GO arm of a larger machine.
Figures below belong to Haluan Digital Network, the parent. HDA GO's own roster is the 4.500 creators quoted elsewhere on this page.
- 15.000+
- Creators across the network
- 400+
- People across the ecosystem
- 100+
- LIVE studios, multiple cities
- #1
- MCN ranking, TikTok and Shopee
Coverage
Written about by people who do not work here.
Haluan Digital Network is the number one MCN on TikTok and Shopee in Indonesia.
- Media Indonesia
- BeritaSatu
- tvOne News
- kumparan
- VIVA
- Tribunnews
- Liputan6
Where the work happened
Hotels, outlets and the room where the dashboard launched.
Recognition
Recognized by the platforms we operate on.
HDA GO is part of Haluan Digital Network, ranked first as an MCN on TikTok and Shopee.
- 01Top Shopee MCN Partner2025Shopee Super Awards
- 02Shopee #1 MCN20259.9 & 12.12 Live Shopping Day
- 03Rising Star MCN2026TikTok Shop Summit Indonesia
- 04Authorized TikTok GO Agency2026TikTok Indonesia
Who does what
One page, so nobody discovers this in month two.
You provide
- Vouchers and free meals for creators
- The campaign brief
- Access to the outlet for filming
We handle
- Creator sourcing
- Briefing
- Monitoring
- Reporting
Start here
See how your brandshows up on TikTok today.
Tell us your city and category. We map who surfaces, how competitors appear and where your brand sits today.
Free. Use it to decide whether TikTok GO is relevant before discussing a proposal.